Do you know how many websites are out there competing for the attention of potential customers? An estimated 5.5 billion. That's a lot of competition for potential customers. It's no wonder a large number of businesses struggle to get customers to visit their websites, let alone make it to the first page of search engine [...]
With over 241 million members and billions of daily views, LinkedIn is the largest social network for business professionals. Its ads program is its main way to monetize the site. When you advertise your business on the platform, you’re exposing your brand to the people who already know you and might be interested in your [...]
Enterprise-level web development is a broad field that touches so many areas of a company’s digital strategy. It’s not just about building websites and apps that target the enterprise. It’s about understanding business requirements and designing solutions that are not just accessible but also usable by employees. At the highest level, enterprise-level web development is [...]
When it comes to marketing, there’s no shortage of options. But with so many choices, it can be difficult to choose the best ways to market your brand. What works for one business might not work for another. While there are a variety of factors that determine the best marketing strategy for your company, one [...]
Voice search is the next frontier in search. Voice-activated search is the ability to search for things by asking questions, such as “where’s the nearest restaurant” or “what movies are playing near me.” Google’s announcement of the Google Home smart speaker, Amazon Alexa, and the Apple Siri ecosystem also signified that AI-powered voice search is [...]
PPC is one of the best ways to drive relevant traffic to your website and get more eyeballs on your content. PPC is also the most expensive digital advertising channel. It’s important to understand the cost and value of your PPC campaign to optimize it for success. The success of your PPC campaign depends on [...]
