Do you know how many websites are out there competing for the attention of potential customers? An estimated 5.5 billion. That’s a lot of competition for potential customers. It’s no wonder a large number of businesses struggle to get customers to visit their websites, let alone make it to the first page of search engine results. Fortunately, you don’t have to give up hope on getting customers to your website. Here are five ways to keep your website on top of the search engine results pages (SERPs).
Optimize for Mobile
Research by Google shows that nearly two-thirds of web users access the internet on mobile devices, even if they occasionally use desktops. Optimizing your website for mobile users will lead to higher traffic levels. Furthermore, it has been found that people tend to spend significantly more time on websites that work well on mobile devices. An excellent example of such a site is Airbnb. People looking for a place to stay on Airbnb are often on the go: they may be traveling for business or pleasure or visiting a new city and looking for a place to stay. What people tend to do when on the go is to seek out quick, easy, and convenient solutions to their problems. Mobile-optimized websites are quick and easy to load on mobile devices, allowing for users’ smooth and convenient experience.
Create Compelling Content
Nothing makes potential customers more interested in your business than valuable content. This is why Google rewards websites with higher search engine rankings that provide quality content. It’s also why you see a lot of articles and blog posts around the internet on how to create compelling content.
The best type of content marketing is “authentic” content that provides value to your potential customers. The easiest way to create authentic content is by asking questions. Asking the right questions will help you craft the best content for your business. This post will outline some of the best questions to ask to create content for your business.
Rank for Keywords
Keyword optimization is the process of making sure that your website is ranking for the specific keywords that people are searching for. Once you have done this, you will get a large number of visitors that are specifically looking for your products and services.
For example, if a person types in “tablet computers,” you will receive many visitors looking for this type of product. The catch is that these visitors will not necessarily be looking for your products or services.
If your website is optimized for these keywords, you will receive a large number of visits, but the conversion rate will be very low compared to if you were optimized for the right keywords. With the proper keyword optimization, you will receive visitors looking for your products and services. These people will be much more likely to make a purchase. Keywords can be very complicated, and you may need help from a professional to get them right.
Build a Solid Base
People are more likely to return to your website if they like the experience they receive when they visit it. If you have quality content and optimize it for keywords that will attract people looking for your products and services, they will come back again and again.
However, if your website has a low ranking, they will simply move on to their next interest. To ensure this doesn’t happen, you should continue to build your website’s base.
Make Complex Content Easier to Find
People searching online are also trying to find information that is easy to understand. Once they find it, they will be more likely to purchase your products and services. A way to achieve this is to create quality content that is easy to find.
You can do this by organizing your content, creating high-quality images, and making sure your headlines are compelling enough to get people to read your articles.
Don’t Be Afraid to Experiment
There’s a lot of talk about not changing a lot about your website’s design. However, there’s also a lot of talk about not changing your website’s content.
It’s important to experiment to optimize your website for search engine results. You can try different keyword tags and see what works best for your business.
This will help you discover what kind of content works best for your brand.
You might also want to try experimenting with your keyword density. Some people say to keep it at around 80 percent, while others recommend it should be between 85 and 90 percent.
There are many ways you can keep your website on top of the search engine results pages. One of the easiest ways to do so is to optimize your website for mobile users. Create compelling content that ranks for the keywords your target audience is searching for. Make your complex content easy to find by organizing your content, creating high-quality images, and making sure your headlines are compelling enough to get people to read your articles. Don’t be afraid to experiment with your keywords and keywords density. This will help you discover what content works best for your brand.
Now that you know how to keep your website on top of the search engine results pages don’t be afraid to put these strategies into practice.
The search engine optimization strategies above can help you keep your website ranking on top of the SERPs. However, it takes time for these strategies to work.
If you want your website to be ranking high on the search engine results pages, you need to implement SEO tactics consistently.
Now that you know how to keep your website on top of the search engine results pages don’t be afraid to put these strategies into practice. Even if you don’t see a drastic improvement in your traffic volume right away, you will eventually be rewarded for your efforts.